© Victoria Morgan 2016


Meet Victoria Morgan, Founder, and the members of the advisory board.


Victoria Morgan, Founder

Victoria is passionate about improving quality and efficiency in maternity services and the wider NHS.  She has written a feature articles forThe Practising Midwife, had abstracts accepted for poster presentation for the RCOG's World Congress 2016 and Women's Health Patient Safety Day 2015 and was a member of the Outcomes Working Group for the NHS England London Maternity Clinical Network from September 2015 to May 2016 (when the group ceased).

As a senior NHS manager, Victoria spent over 11 years in governance and risk management functions.  She managed clinical quality improvement functions for six years across acute, community and mental health services, becoming Head of Quality across four then seven London boroughs.  She also designed and executed major public and staff engagement events.

Victoria helped drive major improvements in two hospitals’ maternity services by establishing and chairing multi-disciplinary panels to review serious incident information and agree action.  Actions taken included:  commissioning external reviews; increasing consultant hours; creating a governance and education post; arranging a peer visit from one hospital’s patient safety team to another to benchmark serious incident reporting systems, resulting in better real time information about safety; and calculating mortality rates which quantified the level of risk, prompting regulatory action.

Victoria holds an MBA and BSc (Hons) in Human Physiology.


Advisory board members

Clare DeSilva, parent involvement advisor

Mother of two, Clare was chair of the Maternity Services Liaison Committee at Barking, Havering & Redbridge Hospitals Trust – giving users an effective voice at a critical time of transition.

Clare is the Chief Executive at the Volunteer Centre, Kensington and Chelsea, which aims to build the capacity of local people and organisations through volunteering.  Previous roles include: Managing Director at C Squared Consultants, supporting third sector clients develop diverse, sustainable income streams; and non-executive director at 3SC, a social enterprise which wins and manages public services contracts on behalf of third sector organisations.


Jenni Morgan, Marketing advisor

As Head of Global Marketing at Sonocent, Jenni leads the strategic direction and implementation of global marketing activities for a company providing computer software to the education sector.

Previously, Jenni was the owner and marketing consultant at JWM Business Consulting, specialising in trade marketing, business strategy and sales planning.  This followed 13 years at Mars Inc where, starting as a graduate trainee, Jenni gained experience across the business - in operations, logistics, purchasing and B2B marketing – until her appointment as UK Marketing Manager for Mars Drinks, a post she held for four years.

Jenni was a school governor for 5 years.


Lucy November, Public health midwifery advisor

A practising midwife with a Masters in Public Health, Lucy has extensive experience in a variety of settings – hospital, community and post-conflict Sierra Leone.  She is published author with two journal articles, a book chapter and a policy review paper.  

Since 2011, Lucy has worked as an independent practitioner with a variety of assignments.  Currently a Midwife Research Fellow at Kings College London (after being awarded the Wellbeing of Women International Midwives Fellowship), Lucy is researching the causes of adolescent maternal mortality in Freetown, Sierra Leone.  Previous assignments include public health advisor to the Royal College of Midwives and the development and evaluation of third sector public health projects.

Through her voluntary work for ‘Open Doors’ (a charity providing advocacy and community support services), Lucy has developed effective links with the local perinatal and infant mental health service and teenage midwifery service to help vulnerable women find belonging and move on in life.